Vogue Business and Porsche: How to Reinvent Through Innovation

Join Vogue's Hilary Milnes and a host of industry leading speakers to discover how passion, teamwork and sustainability are integral to innovation.

September 14, 2022 | 1 min read

We’ll hear from artist and designer Sean Wotherspoon, Porsche CMO Robert Ader, Porsche Manager Sales and Loyalty Communications Dominique Tascioglu, and Farfetch Executive Vice President of Future Retail Sandrine Deveaux.

Innovation is critical for competitive businesses to respond to changing customer behaviours, stay ahead of the competition and reinvent. It's also a key strength during periods of turbulence. The challenges brought on by the pandemic require forward-thinking responses — but how do brands foster a culture of innovation? This panel will explore how to build an internal culture and strategy that allows for change-making decisions and continued relevance across customer relationships, sustainability and more.

Overhead view of venue of the annual Das Treffen event in Bangkok featuring hundreds of Porsche cars_hero thumbnail

How to build a Porsche community: Das Treffen founder Tenn Xoomsai’s advice

Das Treffen began with a handful of Porsche owners meeting for coffee and Sunday drives in Bangkok. Nearly 20 years later, founder Tenn Xoomsai explains how that small group grew into one of Asia’s biggest Porsche events – and shares his advice for anyone hoping to start a Porsche community of their own

Birch Green Porsche 911 Carrera at the beach thumbnil

The Birch Green Porsche 911 Carrera that found its owner

For John Cowell, a Birch Green 1975 Carrera is more than a rare Porsche colour. It’s a thread running from childhood memories to family history, personal identity and a lifelong connection with the air-cooled 911

Black classic Porsche 911 Carrera S/C driving on Tokyo street

Inside Tokyo’s hidden sake bar with a Porsche soul

In central Tokyo, local legend Taca crafts unique experiences at his invite-only sake bar. The same passion and attention to detail has led him to building an impressive Porsche collection, with its community playing a huge role